I’ve added new event photos of Rooney Mara attends the photocall of ‘Ain’t Them Bodies Saints’ at Espace Miramar during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.
Actress Rooney Mara has scored her first campaign, and it’s a big one. The 28-year-old has been unveiled as the face of Calvin Klein’s newest fragrance, Downtown, which the company hope will rival the success of their flagship women’s scent, Euphoria.The print ads have been shot by Jean-Baptiste Mondino, while those for TV have been directed by David Fincher, who worked with Rooney on The Social Network and The Girl with the Dragon Tattoo.“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances,” Mara told WWD . “It’s an honour to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership.”
It’s hoped the new fragrance, which is aimed at 25 to 35-year-olds and described as a “superaspirational scent”, will rack up sales on $120 million when it hits beauty counters in the summer.
Mara follows in the footsteps of fellow actors Eva Mendes, Diane Kruger, Scarlett Johansson and Alexander Skarsgard, all of whom have appeared in campaigns for Calvin Klein fragrances in the past.
Named after New York’s cool downtown district, the perfume is said to have top notes of Italian cedrat, bergamot, Tunisian neroli, green pear and watery plum; a heart of pink peppercorn, violet leaf and gardenia petals, and a drydown of Texan cedarwood, incense, vetiver and velvet musks.
After seeing “Ain’t Them Bodies Saints” earlier this year at the Sundance Film Festival, we said in our review that it’s “a wholly engrossing and impressive piece of work that the movie world will be talking about all year long.” Indeed, the chatter around the well-received film is likely to continue as it heads to the south of France next week to screen for international audiences and critics. And today we have some exclusive images from the movie, which is one of our 15 Most Anticipated Indie Films Of The Summer. Featuring a stellar cast including Casey Affleck, Rooney Mara, Ben Foster, Keith Carradine and Nate Parker, the story follows an outlaw who escapes from prison to reunite with his wife and the daughter he’s never met. And that’s just part of the film, which we called “a searing, romantic crime drama and love story.” As these images suggest, it’s not only a great story, but it’s beautifully lensed as well. Here’s the film’s new synopsis.
Bob Muldoon (Casey Affleck) and Ruth Guthrie (Rooney Mara), an impassioned young outlaw couple on an extended crime spree, are finally apprehended by lawmen after a shootout in the Texas hills. Although Ruth wounds a local officer, Bob takes the blame. But four years later, Bob escapes from prison and sets out to find Ruth and their daughter, born during his incarceration. Set against the backdrop of 1970’s Texas Hill Country, first time director David Lowery paints a poetic picture, evoking the mythology of westerns and saturating the dramatic space with an aching sense of loss. Featuring powerful performances by Affleck and Mara as well as Ben Foster and Keith Carradine, AIN’T THEM BODIES SAINTS is a story of love, motherhood and searching for peace while faced with an unrelenting past.
Produced by Toby Halbrooks, James M. Johnston, Jay Van Hoy, Lars Knudsen, Amy Kaufman and Cassian Elwes, “Ain’t Them Bodies Saints” will arrive in theaters via IFC Films on August 16th. It will play as part of the Critics’ Week section at Cannes and also hits BAMcinemaFest in New York City in June.
Source: Indie Wire