I’ve added new high quality candids photos of Rooney Mara arriving at LAX Airport on May 20, 2013.

I’ve added new high quality candids photos of Rooney Mara seen around Cannes in France on May 19, 2013.

I’ve added new event photos of Rooney Mara attends the IWC FilmMakers dinner during The 66th Annual Cannes Film Festival on May 19, 2013 in Cannes, France.

I’ve added new event photos of Rooney Mara attends the Variety Studio on May 19, 2013 in Cannes, France.

I’ve added new event photos of Rooney Mara attends the photocall of ‘Ain’t Them Bodies Saints’ at Espace Miramar during The 66th Annual Cannes Film Festival on May 18, 2013 in Cannes, France.

Actress Rooney Mara has scored her first campaign, and it’s a big one. The 28-year-old has been unveiled as the face of Calvin Klein’s newest fragrance, Downtown, which the company hope will rival the success of their flagship women’s scent, Euphoria.The print ads have been shot by Jean-Baptiste Mondino, while those for TV have been directed by David Fincher, who worked with Rooney on The Social Network and The Girl with the Dragon Tattoo.“I am very excited to be included in the group of amazing women that have been featured in the iconic advertising campaigns for Calvin Klein fragrances,” Mara told WWD . “It’s an honour to be part of a brand with such a legacy of breakthrough advertising. The Downtown fragrance holds true to the chic, confident and simple feeling of the Calvin brand. The effortless and timeless appeal of the Calvin Klein Collection and the Downtown scent made this a natural partnership.”

It’s hoped the new fragrance, which is aimed at 25 to 35-year-olds and described as a “superaspirational scent”, will rack up sales on $120 million when it hits beauty counters in the summer.

Mara follows in the footsteps of fellow actors Eva Mendes, Diane Kruger, Scarlett Johansson and Alexander Skarsgard, all of whom have appeared in campaigns for Calvin Klein fragrances in the past.

Named after New York’s cool downtown district, the perfume is said to have top notes of Italian cedrat, bergamot, Tunisian neroli, green pear and watery plum; a heart of pink peppercorn, violet leaf and gardenia petals, and a drydown of Texan cedarwood, incense, vetiver and velvet musks.

Source: Telegraph

I’ve added new event photos of Rooney Mara attends the The IFP, Calvin Klein Collection & Euphoria Calvin Klein Celebrate Women In Film At The 66th Cannes Film Festival on May 16, 2013 in Cannes, France.

Arriving

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I’ve added new event photos of Rooney Mara attends ‘The Great Gatsby’ Party during the 66th Annual Cannes Film Festival at the Quai Lauboeuf on May 15, 2013 in Cannes, France.

I’ve added new high quality candids photos of Rooney Mara arriving at Nice Airport for Cannes Festival in France on May 15, 2013.

I’ve added new outtakes of Rooney Mara and Jude Law pictured during a photoshoot session for their film, ‘Side Effect’.